The Relationship between the BBC and Public Broadcasting Corporation Essay

The Relationship between the BBC and Public Broadcasting Corporation and the Commercial Sectors - Essay ExampleFirst, before tone ending into BBCs relationship as a habitual broadcasting corporation with the commercial sectors, it is helpful to identify first what is meant by public suffice broadcasting. The communication theory Act 2003 (CA 2003) sets a duty on the Office of Communications (Ofcom) to obtain accessibility of a broad footslog of both television and radio receiver operate all over the United Kingdom that is of high quality and considered to draw diverse tastes and interests (Communications Act 2003 s. 264) and to keep an adequate number of providers for various television and radio services (Ridgway 48). While the Communications Act has not defined what comprises public service programming, the Office of Communications (Ofcom) characterized this kind of programming by scene forth itspurposesandcharacteristics. Ridgway in his article All change for public service broadcasting in the UK? enumerates the following purposes and characteristics of public service broadcasting Purposes Informing our discretion of the world--to inform ourselves and former(a)s, and to increase our understanding of the world by means of news, information and analysis of current events and ideas.Stimulating companionship and learning --to stimulate our interest in and knowledge of arts, science, history and other topics, through content that is accessible and can encourage informal learning. Reflecting UK cultural identity--to reflect and strengthen our cultural identity through original programming in the United Kingdom, at both national and regional levels, on occasion bringing audiences together for shared experiences. Representing diversity and substitute(a) viewpoints--to make us aware of different cultures and alternative viewpoints through programmes that reflect the lives of other people and other communities, both within the United Kingdom and elsewhere. Characteristics high gear quality--well funded and well produced. Original--new UK content rather than repeats or acquisitions. Innovative--breaking new ideas or reinventing exciting approaches, rather than copying old ones. Challenging--making viewing audience think. Engaging--remaining accessible and attractive to viewers. Widely available--if content is publicly funded, a large majority of citizens need the chance to watch it. (48) McGonagle on the other hand, defines public service broadcasting (PSB) as those broadcasted TV programs which are for the benefit of the public instead of solely for commercial ends (235). These programs consist of local news coverage, arts programs, religious broadcasts, and augmented broadcasts featuring (for example) subtitling, visual signing and audio description (McGonagle 235). It may also include original drama, documentaries and childrens programming (Ridgway 49). A particular quota on public service broadcasts is also required in their lic ense to broadcast, in accordance with Ofcoms regulations (Ridgway 49). The objectives on the other hand for the so-called plural public service broadcast provision are the following Sources of high quality impartial news at local, regional as well as national level, including the nations as well as the United Kingdom as a whole high level original British content a broad range of both voices and talent from across the whole United Kingdom, to guarantee continuation and development of inventive talent clusters in the regions and nations, currently assured through regional production quotas on some public service broadcasters guaranteed levels of investment in independent production in order to ensure the supply of the best creative ideas and the healthy development of this